Revista Sonho Grande - Exame
PT – Em 2024, desenvolvemos a diagramação da edição especial Sonho Grande da revista Exame sobre a expansão do Ensino Médio Integral no Brasil. O desafio foi criar um sistema visual democrático e dinâmico que desse destaque equivalente aos 22 estados participantes, partindo do grid consolidado da marca. Adotamos uma paleta de cores vibrantes, inspirada na ilustração da capa, para conferir leveza e modernidade à narrativa. O resultado é um projeto editorial que humaniza dados complexos, equilibrando o rigor técnico com uma estética otimista que reflete a transformação social da educação. Um design pensado para conectar histórias, engajar leitores e fortalecer o propósito de corresponsabilidade presente na publicação.
EN – In 2024, we developed the layout for the Sonho Grande special edition of Exame magazine, focusing on the expansion of full-time high school education in Brazil. Our challenge was to create a democratic and dynamic visual system that gave equal prominence to all 22 participating states, while building upon the brand’s established grid. We adopted a vibrant color palette, inspired by the cover illustration, to bring lightness and modernity to the narrative. The result is an editorial project that humanizes complex data, balancing technical rigor with an optimistic aesthetic that reflects the social transformation of education. A design conceived to connect stories, engage readers, and strengthen the sense of co-responsibility central to the publication.
EN – In 2024, we developed the layout for the Sonho Grande special edition of Exame magazine, focusing on the expansion of full-time high school education in Brazil. Our challenge was to create a democratic and dynamic visual system that gave equal prominence to all 22 participating states, while building upon the brand’s established grid. We adopted a vibrant color palette, inspired by the cover illustration, to bring lightness and modernity to the narrative. The result is an editorial project that humanizes complex data, balancing technical rigor with an optimistic aesthetic that reflects the social transformation of education. A design conceived to connect stories, engage readers, and strengthen the sense of co-responsibility central to the publication.
Client ✦ Exame
Design ✦ Natalia Sayuri, Tiago Araujo & Luana Pillmann
Art direction ✦ Team Design Exame
Ano ✦ 2025
Obrigado! • Thank you! • Gracias!